Paula Soito

Founder, Teacher, Entrepreneur

Image of Paula Soito for About page
About Paula Soito timeline

A Look Back….

2010 - NOW

Getting to where I am took me a decade of learning and a whole lot of good, old fashioned Struggle with a capital S.

Here’s how it went down….

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2010

A little idea...

A single mom of three growing kids and in my 40’s, I got the idea to start my own online business.

That was the beginning of dark, early mornings sitting at the computer learning everything I could about business.

Paula at the ocean 1

2011

Smiling Through a Rough Start

My idea was always to help creatives. 

But it was just me – no support, no money. 

I did everything the hard way (like so many people do)… a million Google searches, reading for hours and more trial and error than I like talking about.

image of Paula and Todd Soito by Amy Lindsey for the Paula Soito About Page
photo by Amy Lindsey

2012

The Dating App

In the midst of everything, after a decade of being single, I decided to add one more thing to my plate. I hopped onto a dating app.  

That’s when I met Todd. 

Saying yes to an after-work appetizer altered the direction of my life and business forever.

This is where everything shifted (for the best)!

image of Paula Soito working at computer for the Paula Soito About Page on Arts Row

2014

Coding, Marketing & Startups

There was nothing easy about going out on my own except that now I had Todd’s support. 

Learning something COMPLETELY different than I’d always done was nothing short of a miracle (for me anyway – the most non-techy person living in California – the tech capital of the world).

2019 04 07 11 03 03 750

2016

The Arts Row Marketplace

With the marketplace up and running, I was traveling around the U.S. writing and working and business started growing.  

Helping artists was my GREATEST joy!

But running it alone proved to be harder than I’d ever imagined. I just wasn’t doing enough to help artists and I wasn’t earning enough to hire help either. 

A change was needed.

Untitled design 4

2019

Tony Robbins, Dean Graziosi, Russell Brunson and Jenna Kutcher

Looking ahead, I felt lost. I needed to figure out how to grow my business to help more artists. 

Then I remembered all the mentors I had listened to over the last decade and suddenly, it all came full circle. 

I reached out and ended up working with Tony, Dean and Russell on their business, Mastermind.com.

And I was awarded in Las Vegas at the Mastermind Ceremonies with the Impact Award for my efforts in helping grow their business all while learning to grow my own from some of the smartest people around

2019 10 03 13 26 26 100 2019 11 30T05 43 29.543

2020

Things are looking up... The New Arts Row

Falling back on my 27 years of teaching was never my intention, but now I’m doing just that and things are looking up.

With my writing and coaching I’ve been able to continue helping artists on Arts Row – still keeping my goal of bringing back the marketplace some day!.

So, cheers to you, my creative friend.

Now, let’s start turning your talent into more profits!

Getting to where I am took me a decade of learning and a whole lot of good, old fashioned mess-making.

Here’s how it went down….

Paula at the ocean 1

2011

Smiling Through a Rough Start

My idea was ALWAYS to help creatives. 

But it was just me – one founder, no support, no money. 

And I did everything the hard way (like we all do)… a million Google searches, meetups, reading for hours and more trial and error than I like talking about.

image of Paula Soito working at computer for the Paula Soito About Page on Arts Row

2014

Coding, Marketing & Startups

There was literally NOTHING easy about going out on my own except that now I had Todd’s support. 

Learning something completely different than I’d always done was nothing short of a miracle (for me anyway – the most non-techy person living in California – the tech capital of the world).

Untitled design 4

2019

Tony Robbins, Dean Graziosi, Russell Brunson & Jenna Kutcher

Looking ahead, I felt lost. I needed to figure out how to grow my business to help more artists. 

Then I remembered all the mentors I had listened to over the last decade and suddenly, it all came full circle. 

I reached out and ended up working with Tony, Dean and Russell on their business, Mastermind.com.

I was awarded the Impact Award for my efforts in helping grow their business all while learning to grow my own. 

DSC 0108

2010

A little idea...

A single mom of three growing kids and in my 40’s, I got the crazy idea to start my own online business.

That was the beginning of many dark, early mornings sitting at the computer learning everything business.

And driving to Silicon Valley every other Saturday for 8 hours just to meet up with and learn from some really smart people doing some really cool stuff.

Those were some good times!

image of Paula and Todd Soito by Amy Lindsey for the Paula Soito About Page
photo by Amy Lindsey

2012

The Dating App

In the midst of everything, after a decade of being single, I was crazy enough to add one more thing to my plate.  

I hopped on a dating app… and met Todd. 

Saying yes to one little appetizer altered the direction of my life and business forever.

This is where things really shifted (for the best)!

2019 04 07 11 03 03 750

2016

The Arts Row Marketplace

With the marketplace finally up and running, traveling around the U.S. interviewing artists, business started growing.  

Helping artists was my GREATEST joy.

But running it alone proved to be harder than I ever imagined. I just wasn’t helping enough or making enough to hire help. 

A change was needed.

2019 10 03 13 26 26 100 2019 11 30T05 43 29.543

2020

Things are looking up...
The New Arts Row

Now, I’ve embraced my true calling to help artists grow.

Falling back on my 27 years of teaching experience was never my intention, but I’m doing just that and it’s all changed for the best!

With my writing and coaching I’ve been able to help artists on the Arts Row platform – still keeping the goal of bringing back the marketplace some day!

Cheers to you, creative friend.

Let’s turn your amazing talent into profit!

5

Paula is a regular contributor to Art Market Magazine, a leading art publication with a global readership in print and digital distribution of 50K.

Art Market Magazine is a partner of Redwood Media Group distributing to their shows in New York, Las Vegas, Miami, San Diego and Santa Fe.

Paula travels the United States interviewing some of the most intriguing and amazing artists today.

Paula is also a regular contributor to Art Market Magazine, a leading art publication with a global readership in print and digital distribution of 50K.

Art Market Magazine is a partner of Redwood Media Group distributing to their shows in New York, Las Vegas, Miami, San Diego and Santa Fe.

Paula travels the United States interviewing some of the most intriguing and amazing artists today.

These press photos are free for you to use with our permission as long as you include photographer’s credit and send us a link to where they are being used. Send links to [email protected]

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Photographer: Nigel Skeet

Image of Paula Soito, Founder of Arts Row

Photographer: Nigel Skeet

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Photographer: Nigel Skeet

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