Hi there. I’m Paula Soito, CEO and founder of Arts Row, Inc.
If you want to start and grow a creative business that profits using your talent, you need to run it like a startup.
You begin by setting up automated systems and best business practices (but with your talent in mind).
That way you’ll scale your skill into a creative business the same way that tech businesses do.
Not like a hobby the way most arts businesses are set up today (because you work too hard not to get the value from your talent that you should).
I’ve worked with some very renowned entrepreneurs and high-growth startups.
And what did I learn?
I learned that even as a creative, you need to scale your skill the way they do, not the way artists have typically been taught to go about it.
I launched Arts Row in 2015 and have learned what it takes to run a successful business.
In 2020, I decided to shift from an arts marketplace to educating artists (I’m a 27 year veteran teacher – teaching is also my thing).
Now, I teach artists how to create a business that mimics the success of great startup companies.
Since then, I’ve worked with and learned from Tony Robbins, Dean Graziosi, Russell Brunson and Jenna Kutcher (read more about that here) gaining from them all the essential components to HIGH growth.
The only way to scale your talent as an artist is to run your business with the same tools, techniques and automations tech startups use.
By treating your creative business like a startup, you’ll stop feeling like a starving artist and start feeling like a CEO.
First, let’s face it – most artists are trying very hard to grow their businesses, but using the old school way.
Your dream to earn a living with your amazing talent is completely doable, yet 95% of artists are still not achieving their dream because the world is moving faster than they are.
A lot of old school folks will tell you to create work using your talent, stick with it, price it right, hone your skill, network and create relationships.
THEN, with hard work and luck, somewhere down the road, you’ll hopefully gain enough recognition to monetize your business and make it highly profitable.
But to grow your creative business using your talent in 2021 and beyond, YOU NEED SOMETHING DIFFERENT.
You need to scale.
The info on Arts Row is how you do that.
It serves one purpose… to abandon the old advice and update your creative business strategies in our new world.